Transforming Businesses for Growth in the US Market

Background

Tech Vedika, an Indian company, offering robust AI, ML, Vision Analytics, and IoT-based solutions that enables organisations to enhance their operational efficiencies while increasing growth, and revenue. They collaborate with customers’ line-of-business, product engineering teams, and domain experts, using their proven reference platforms, accelerators, and competencies to develop specialized and unique solutions.

Challenge

Tech Vedika, with its team of highly skilled engineers and a portfolio of innovative technology solutions, has been serving clients in India and Southeast Asia. However, despite recognizing the immense potential of their vision analytics solutions, they struggled to make headway in the US market due to a lack of market knowledge, demand generation, and a sales-focused approach for customer outreach.

Outcomes

Risk mitigation through readiness certification for leads and applicants

Increased prospect-driven engagement through role-based dashboard views and data-driven insights

Approach

During Phase-1, we implemented our tried and tested framework for success, which involved conducting a Discovery and Strategy phase to gain a comprehensive understanding of Tech Vedika’s business, marketing, and sales processes, specifically pertaining to the positioning of their technology services in the US market.

Solution

Discovery: Gap Identification Through Analysis

To gain insights into Tech Vedika’s existing processes, we conducted an ecosystem review that included evaluating the online brand positioning, marketing and sales strategies, user journey flow, and lead-capturing process of both internal and external stakeholders.

Strategy: Statement of Strategic Understanding

After completing a gap analysis, we shifted our focus to developing a solution based on our findings. We identified and prioritized the critical areas that would position Tech Vedika in the US market, including transforming their solutions into a product for a more targeted positioning and generating a consistent revenue stream.

To accomplish this, we consolidated Tech Vedika’s AI, ML, Vision, and Analytics solutions into a single product called TechVision+. TechVision+ enables companies to create safer and more secure workplaces for their people, places, and assets.

To position TechVision+ effectively, we created unified branding and collateral, marketing, and sales strategies that would make a positive impact on potential customers’ perceptions.

Outcome

Tech Vedika’s Technology Solutions were transformed into TechVision+, a consolidated product that provides advanced AI, ML, Vision, and Analytics capabilities to create safer and more secure workplaces for people, places, and assets.

To elevate the customer’s imagination, we developed a brand narrative that effectively communicates TechVision+’s capabilities and unique value proposition. We created clear positioning through critical messaging, ensuring that potential customers understand the benefits and features of TechVision+.

To reach customers effectively, we developed a comprehensive Go-To-Marketing strategy that includes targeted customer outreach, social media engagement, and content marketing. We also developed a workflow for sales and outbound leads to drive demand generation, ensuring that TechVision+ reaches the right people at the right time.

Finally, we created a consistent stream of revenue by optimizing pricing and offering flexible subscription plans that cater to the specific needs of different customer segments. This allows Tech Vedika to generate revenue consistently and sustainably.